1 September 2016 Edwin van Ens

Dairy Applications wins test at Rabobank UX center!

We are proud that we have won the competition for a testing day at the Rabobank UX center (user experience center) at the Rabobank headquarters in Utrecht.

We will be able to test our Dairy Applications TMR feed management applications with large Dutch dairy farmers using the experience of the Rabobank UX center interaction specialists. This will help us a lot to build an even better TMR feed management solution.

Rabobank UX Center Utrecht Holland

For more information see: News (in Dutch) on the Rabobank website.


Last Tuesday we had a meeting with the Rabobank UX center experts to decide what would be the most beneficial to test. We will focus on the user experience and reporting when the dairy farmers are using our web portal dashboard to control the TMR  feeding process on the farm and to see if we can improve on reporting and user friendly ness or our solution. The user experience tests will able us to have a much better insight on how a dairy farmer interact with our solution and due to eye tracking technology you could see if the information and buttons are on a logical place on the screens. As a part of the research the user experience experts will interview the dairy farmers to be able to give us valuable feedback to improve our software and more important to improve the user experience.

At the moment we are preparing for the World Dairy Expo in Madison USA booth EH 4431 please feel free to visit us there and experience our application by yourself. You can e-mail us at info@dairyapplications.com to setup an appointment or just visit our booth.

The actual tests in the Rabobank UX center will be end of this year. We will keep you updated and hope to see you in the meantime in Madison.


TMR feed management system from the Netherlands

Large or small we have a TMR feed management solution for your farm.